Date: Mar 3, 2010Innovation and technical excellence is alive and well in alufoil sector as
demonstrated by the winners of the Alufoil Trophy 2010. Designed to echo the
needs of direct customers and consumers five categories, covering Consumer
Convenience, Design + Marketing, Product Preservation, Resource
Efficiency, and
Technical Innovation, were introduced for the first time by European Aluminium
Foil Association for the Alufoil Trophy 2010. The new format attracted some 64
entries with 13 winners, leading both the alufoil sector and judges to herald
the 2010 awards a great success. “Items that are seemingly mundane had been
transformed into items of beauty through the use of some clever alufoil concepts
including laminates and graphics, while entrants also used alufoil as a
replacement for other materials to a very positive end,” said head judge
Terry Robins, technical and retail packaging consultant and former technical and
packaging innovations manager of Sainsbury. Judges were particularly impressed
with the level of entrants’ ingenuity which came from all parts of the alufoil
sector to produce some great solutions for customers. “Long may the
innovation within the aluminium foil market continue,” concluded Robins.
THE
WINNERS
Consumer
Convenience
“A
clever single dose control in which the use of alufoil is essential to the
design and ease of use” was how Terry Robins described Trophy winner Bionostics’
UniDose glucose meter check for diabetics. The
UniDose pack is a simple-to-use, reliable and robust alufoil sachet that
provides and presents a single drop of quality control solution to verify the
performance of a blood glucose test system. The easy open, single-use pack has
a two year shelf life at room temperature, thanks to alufoil. Extensive
research and evaluation of laminate structures led to the use of the
alufoil–based laminate. UniDose
also won an Alufoil Trophy for Product
Preservation because current
PE vials used for glucose control solutions achieve 18-24 month stability for
an unopened vial, but only three month stability once the vial has been
opened. The single format alufoil-based UniDose, with its very low water
vapour transmission rate, allows a very small volume of control solution to
maintain glucose concentrations within specification for 24 months at up to 30
°C. “The
two year ambient temperature life of the pack makes it particularly
impressive. It is a system that will save large sums of money over traditional
glucose metering methods,” states Robins.
Huhtamaki Ronsberg’s
Laser-Perforated Ice Cream Cone Sleeves for Nestlé Extreme impressed the
judges with their simplicity and ingenuity. “How many times have we struggled to remove part of the packaging on an ice cream
cone?” asked Robins who was particularly impressed with the special laser
cutting technology, which allows part of the wrapper to be easily removed.
“The great thing is that enough wrapper is left around the base of the cone
to keep ones hands ice cream free”. The
alufoil/paper laminate features a predetermined breaking point on the inner
paper level leaving the Alufoil layer intact to ensure that barrier protection
against humidity and other external impacts are not affected.
Marketing
+ Design
A
mundane product turned into a fashion component won the judges accolades and
an Alufoil Trophy for Carcano
Antonio’s
Orion bicycle mudguards. Robins described the concept as “a true delight and
something that every hobby cyclist will want”. Featuring
high quality graphic design and print, the potential provided by the bright
and metallic surface of alufoil give the mudguards excellent appeal at
point-of-sale and ably demonstrates how alufoil can be successful combined
with other materials The picture right shows the mudguard printed in 4-colour
rotogravure.
A novel
concept for a sauce and candle combination called Candlelight Sauce, created
by Plus Pack,
would “add ambience to any dinner table”, said Robins. Created
for Candlelight Sauce from Dutch company Verstegen, the new dinner party sauce
pack includes a tea light candle to keep the sauce warm on the dinner table,
following heating in the microwave or conventional oven. The complete pack
incorporates a triangular smoothwall alufoil tray that contains 300ml sauce
and a pre-cut alufoil lid; the complete pack is topped with a press-on lid in
injection moulded plastic into which the lit candle is placed. The decorated
cartonboard outer provides additional on-shelf impact.
Product
Preservation
Alufoil’s
unique protective qualities were used for two clever concepts for glucose
monitoring systems. Both Alufoil Trophy winners brought accolades from Robins
who described them both as “innovative and convenient”.Amcor Flexibles Singen
won with the Roche Accu-Chek Mobile, a system which allows 50 diagnostic tests
for blood glucose monitoring. Because the tests are highly water vapour
sensitive, the alufoil is an essential part of both the cassette and the seal
for the tray in which it is packed. Accu-Chek’s
mobile blood diagnostic device, utilises a highly water-sensitive test tape
cassette, which is sealed into the cassette by an alufoil strip coated with
PP. Designed to provide the correct peel force for opening, the alufoil also
helps dispense the test tape. A peelable alufoil seal is used for the PP tray
that holds the cassette. Robins said, “A technically clever solution for a
demanding product.”
Resource
Efficiency
Alufoil
trays featured highly in this category with i2r
Packaging Solutions
and Nicholl Food
Packaging praised
for their lightweight concepts for convenience foods.A shaped
range of lightweighted smoothwall trays for Marks & Spencer Oakham
Chickens from i2r
Packaging Solutions
has reduced the amount of aluminium required by as much as 20% but still
remain strong enough to hold a whole chicken. Three
tray sizes are available for different chicken weights, while the shape of the
trays enhances the product through improved oven cooking conditions; provides
a stronger more stable tray when handled hot by the end consumer; minimises
damage in transit; and adds to on-shelf appeal. Nicholl Food Packaging’s
Micro-Rib concept is an attractive lightweight ribbed tray using innovative
new alloy technology and tool design. The resulting trays give the appearance
of a smooth wall tray with a minimum 12% material reduction. There is
no impact on capacity compared with the standard market tray, and strength and
integrity is maintained to ensure efficient production line performance. Robins
praised both developments as “resource efficient with enhanced strength for
ease of use in the kitchen”.
The
narrower seal seams for the Migros Xirah Swiss Premium 100g cat food pouch
from Wipf
allow more packs, 24 compared with 22, in each outer tray to provide savings
in transport costs; shelf space; and storage space.
Printed
on a 10-colour gravure press and partially-coated with a matt lacquer, the
PET/ALU/cPP 3-ply composite was developed to withstanding the stresses
involved in the sterilisation process. Robins
was impressed by both the potential resource efficiencies and by the
attractive new matt varnishing technique developed to allow retorting; not
common with a matt finish.
Technical
Innovation
In a new
application for an alufoil-based structure Amcor
Flexibles Kreuzlingen’s
sterile template used in cartilage repair operations impressed the judges. Robins
said, “This innovative idea should be a boon in surgical techniques. The
sterile template will allow the surgeon to cut the damaged cartilage more
accurately.” A major
innovation is that the template forms part of the product. The surgery package
used by Geistlich Pharma’s Chondro Gide® (AMIC – Surgical Technique)
includes the individually wrapped template with which the surgeon can take an
impression of the damaged cartilage and cut the replacement to match
appropriately. Alufoil is used for its special mechanical and hygiene
characteristics, and the specification allows gamma radiation.

Constantia Teich
won with its partially-embossed Oval Philly Lid, used by Kraft Foods for its
Philadelphia cream cheese. A
special punching process was developed by Constantia Teich featuring eye mark
steering to punch lids in register to the partial embossing. The eye mark is
applied by the embossing roller which avoids the use of a printing machine and
saves cost for the customer. The un-embossed sealing rim provides optimum
sealing and peeling characteristics.Robins
said, “While embossing of alufoil is not new, the quality of the
partial-embossing on this pack is so good that the Philadelphia brand is
greatly enhanced by the technology.”
Based on
overall excellence,
three further alufoil concepts were awarded an Alufoil Trophy 2010:
Amcor Flexibles Sélestat
won with ALUTIN, a new cap for wine and champagne bottles using an innovative
material based on two aluminium layers which are extruded with a mix of
different polyolefins. It provides good formability and a smooth finish, and
is less costly than conventional ‘tin’.ALUTIN
can be used for complicated bottle necks without creating wrinkles, opening up
new markets for special bottle shapes in the spirits, wines and champagne
markets.

Advanced Packaging Supplier’s
Easybag Cooking® is a new bag concept for packed foods including meat and
fish which can be used for roasting, on the BBQ, and steaming in both
industrial and consumer ovens. The flexible alufoil bag, manufactured from
four alufoil walls with a plastic lid, can be frozen to -35°C or cooked, with
or without the plastic lid, at up to +240°C. Suitable for vacuum packaging
techniques, it tolerates up to 90kg pressure. Originally
designed for military use, Easybag is now available for the domestic consumer
market.
The
first 153mm end on the market and developed to replace open top ends for this
size of steel can,
Impress Metal Packaging’s
new EasyPeel® 153 offers a modern, lightweight, fashionable and convenient
end for round microwaveable trays and other containers. The ring
with a whole easy peel lid is manufactured from alufoil, supplied by Amcor
Flexibles. The lid is heat sealed to the inner parts of the Easy Peel® ring
and both the PP layers of the alufoil laminate and the ring melt and merge
while cooling to give a 100% barrier against oxygen and light. Both the PP
layers of the alufoil laminate and the ring melt and merge while cooling to
give a 100% barrier against oxygen and light.
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